NINJA Tourism

- tokaido -

Traveling with NINJA, the stage is set
 from Kansai to the East

The next stage is Tokaido, the main artery of Japan, and Nakasendo and Koshu Road, where a lot of nature and history remains.

Red Route
Starting from a secluded mountainous region to Edo

This route stretches from the Nakasendo, which was like a back road of the Tokaido due to its steepness, to Edo via the Koshu Kaido, a route along Mt. Fuji. The mountains of the Alps, which form a continuous vein, provide not only beautiful scenery, but also vegetables and fruits from the plateau, delicious spring water and hot springs. Entering Tokyo while worshipping at Suwa Shrine and Mt. Takao, both of which have been revered since ancient times, the city is lined with skyscrapers while retaining its Edo-era history throughout. Having visited the Kaminarimon of Sensoji Temple, a feast to celebrate your travels is either at Ameyoko or Shinjuku Golden Gai.

Black Route
Walking across the ages on the Tokaido, the great artery

This route follows the Tokaido, one of the main roads connecting Edo and Kyoto. Commencing at Sekigahara, the battle that divided the land, this route will take you to Nagoya Castle, which is associated with Ieyasu Tokugawa, the tea plantations and coastline of Shizuoka, the hot springs of Hakone, the lively Nakamise district of Enoshima, and the temples and shrines of Kamakura with its historical atmosphere before heading to Edo. Along the Tokaido, which is also known as the main artery of Japan, this route covers places that have played a major role in history and, of course, includes gourmet food and spectacular scenery. One wonders if any historical figures have traveled this route from Sekigahara, the turning point of the era, to Edo.

Enjoy the NINJA route
 with the app!

SARF is an app that makes the NINJA route a more immersive and special experience.

Utilizing GPS, this service allows users to enjoy a variety of audio and music content from their smartphones.

Just keep the app running and NINJA will act as a multilingual tourist guide at the various sights along the NINJA route, sometimes protecting you from enemy NINJAs. They will be just like real NINJA, who used to be by the side of their lords and generals to give them all sorts of information.

Discover and fully enjoy the nature, culture, and history of each region of Japan as seen from the different perspectives of the Red Route and the Black Route.

App version NINJA route
original story

NINJA have been a group of stealthy individuals since ancient times. As history has changed, they've inherited techniques and the ninja spirit, in the far future, the ultimate art of "Jikan Tonko Jutsu," a ninjutsu that transcends time and space and reaches back into the past, was finally created. With this ninjutsu, the two major schools of NINJA are locked in an increasingly fierce struggle to create the future.

The Black Clan is trying to return to the past and change history, while the Red Clan is going back to the past to stop them.
Coincidentally, the heads of both clans now give each of three NINJAs their duties at the same time.
The Black Clan consists of Tonkichi, a gourmand, Ren, a nature lover, and Hokusai, an accomplished sketcher.
The Red Clan consists of Mugi, who has a keen sense of taste, Genzo, a photographer, and Kaoru, a historical novelist.

The spectacular scenery of nature, the architecture and food culture that have left their mark on history, and the drama of intertwined thoughts and feelings. Following these traces of history, the NINJA of both clans head into the past.


Sound AR "SARF"

Sound AR "SARF" is a system that uses GPS and beacon location information to deliver audio content tied to specific locations in multiple languages from a dedicated app.

When you approach an area displayed on the map, audio content will be activated, and audio and music related to that area will be played.

It can be used in various situations such as city tours, stamp rallies, location visting, etc., just like taking an audio guide from a museum or art gallery out on the town.

Since it is audio content, you can enjoy it safely because you will not be walking around while looking at your smartphone.

Another great feature is that even in the same location, you can experience different content depending on the situation, such as day and night, spring, summer, fall and winter.

First, download the app
Click here to find out more about SARF