NINJA Tourism
A journey to NINJA-related locations all over Japan
Is it destiny, or is it inevitable? The ninja, who are still present in various parts of Japan, will be separated into two teams, red and black. Whether or not this is someone's life, we still don't know.
Learn about the nature, history, traditions, and culture of various parts of Japan by traveling along the Ninja Route and seeing ninja-related places from the two different perspectives of the red and black NINJA. Travel Japan in the feeling that you’ve become a ninja yourself—this is Ninja Tourism.
Participate in Ninja Tourism, and you may find yourself viewing spots you have visited in the past with completely fresh and different eyes. Yes indeed—when you take part in Ninja Tourism, every part of Japan instantly becomes a stage for you to appreciate the world of the ninja.
So now, Japan is divided into red and black. Your own activities and movements can change Japan’s destiny (unmei).
This time, it's not just a sightseeing trip. As a descendant of the ninja, who may be your distant ancestors, you will receive special orders to become a ninja to "scout" important spots scattered around the country. The person sightseeing next to you right now could even be a red (or black) ninja. Is he a friend or an enemy? What will happen if your identity is revealed? This new way to enjoy sightseeing, in which you become the main character of the story, is the real thrill of NINAJA tourism.
Travel Japan, guided by two kinds of ninja—the red and the black. Even identical encounters may seem completely different to the red and the black. On the shore of Lake Biwa, the red ninja may be crying while the black ninja laughs. But what about tomorrow?
Which do you choose, red or black?
Japan is home to many schools of ninja aside from the Iga and Koga schools. The ninja sometimes act to distract or divert, and sometimes they join forces.
Immerse yourself in the world as you explore the areas surrounding the two teams.
with the app!
SARF is an app that makes the NINJA route a more immersive and special experience.
Utilizing GPS, this service allows users to enjoy a variety of audio and music content from their smartphones.
Just keep the app running and NINJA will act as a multilingual tourist guide at the various sights along the NINJA route, sometimes protecting you from enemy NINJAs. They will be just like real NINJA, who used to be by the side of their lords and generals to give them all sorts of information.
Discover and fully enjoy the nature, culture, and history of each region of Japan as seen from the different perspectives of the Red Route and the Black Route.
Sound AR "SARF" is a system that uses GPS and beacon location information to deliver audio content tied to specific locations in multiple languages from a dedicated app.
When you approach an area displayed on the map, audio content will be activated, and audio and music related to that area will be played.
It can be used in various situations such as city tours, stamp rallies, location visting, etc., just like taking an audio guide from a museum or art gallery out on the town.
Since it is audio content, you can enjoy it safely because you will not be walking around while looking at your smartphone.
Another great feature is that even in the same location, you can experience different content depending on the situation, such as day and night, spring, summer, fall and winter.
